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Uninor launches Dynamic Pricing for Prepaid Subscribers

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UNINOR-Within weeks of launching its service in India, Uninor has introduced a radically new concept of ‘dynamic pricing’ that is likely to set a new trend in the pricing of mobile services in India. Branded as ‘24X7 Badalta Discount Plan (DP)’,it will offer customers changing discounts on their calls based on traffic on the network. The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis.



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