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Majority of the Indian Consumers still Prefer Buying a Low Cost Handset

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Majority of the Indian Consumers still Prefer Buying a Low Cost Mobile Handset. This is what revealed by a survey conducted by MediaTek India, a semiconductor company. The survey was carried out over a sample size of 1000 people in Metros and about 300 shopkeepers. It consisted of a mixed group of people belonging to the middle and low income groups including young people and students. About 50% of the users interviewed still tend to buy a handset in the Rs.1500 – Rs. 2000 range with basic functionalities. This is similar to an earlier survey carried out by MediaTek in rural India, where 55% of the rural users too buy a low cost phone based on the recommendations of peers, friends, family etc.



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