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Exclusive MTS India To Launch App Store myMTS

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MTS India, joint venture of Russian giant Sistema and India’s steel tycoon Shyam Group,Pan-India CDMA operator gearing up to roll out its very own Application store like Airtel, Reliance, Aircel and Vodafone.

App stores are attracting attention from handset makers to telecom operators as soaring smartphone and mobile-Internet usages finds its way into mainstream telecom market.

It was just recently that Nokia launched Ovi, a mobile app store whereas Blackberry launched its App store. India’s leading telecom operators Airtel, Vodafone, Reliance communications, Aircel and Idea Cellular already launched app store.

It is obvious that to increase revenue operators have to come up with new strategies, application store is a such a way far away from traditional value added services like caller tune, music store, voice portal etc.



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