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Micromax enters Srilanka

Posted by Unknown Labels:

Micromax, the Indian mobile handset company announced its foray into Sri Lanka. Micromax has entered into a distribution arrangement with M/s Infinity Lanka Holdings (P) Limited for its Sri-Lankan venture. Infinity plans to make Micromax products available through 1500+ outlets across the country, ensuring deeper shelf space and wider outlet spread. To begin with, the company will launch 7 models of handsets and 3G USB Data Cards ranging from less than 3,000 and upto 25,000 Sri Lankan Rupees.

This is the 2nd international foray of the Micromax. Micromax’s 1st step in the international market was in Nepal. After Sri Lanka the company plans to launch its business in Bangladesh within a span of a month and finally taking Middle East market and Brazil route.



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