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Low Cost Handset Dominates The Indian Rural Market

Posted by Unknown Labels:

MediaTek India, a well known semiconductor company has recently carried out a survey with shopkeepers and mobile phone users to gauge the latest trends in this space.

The study reveals that India is still a low cost phone destination. About 50% of the users interviewed still tend to buy a handset in the Rs.1500 – Rs. 2000 range with basic functionalities.

This is similar to an earlier survey carried out by MediaTek in rural India, where 55% of the rural users too buy a low cost phone based on the recommendations of peers, friends, family etc.

The survey was carried out over a sample size of 1000 people in Metros and about 300 shopkeepers. It consisted of a mixed group of people belonging to the middle and low income groups including young people and students.



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