BSNL partners Indian Railways for promoting BSNL 3G
Bharat Sanchar Nigam Ltd (BSNL) partnered with Indian Railways for 3 months to publicize and strenghten brand image of BSNL 3G. Under this agreement as much as 25,000 square feet of BSNL advertisement creative would be wrapped onto Rajdhani Express with a special quality vinyl approved by RDSO. BSNL will take care for up-gradation, cleaning and maintenance of Rajdhani trains. BSNL has done a full train external vinyl wrap for the first time in India including internal media for captive visibility.
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