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BSNL Ties Up With Indian Railways to Promote 3G Services

Posted by Unknown Labels:

In a bid to promote the 3G mobile and data services, India’s National telecom backbone and pan India 3G operator Bharat Sanchar Nigam Ltd (BSNL) has partnered with the Indian Railways.

As part of the tie-up, the New Delhi-Chennai Rajdhani Express will boast BSNL 3G logos and advertisements as a promotional vehicle. The 1st Rajdhani train was flagged off by Mr. Kuldeep Goel, Chairman and Managing Director of BSNL from New Delhi. The six-month campaign is expected to cover 34 locations across 11 States in India.

With the unique marketing initiative, all coaches of the New Delhi-Chennai Rajdhani Express were covered with vinyl sheets carrying advertisements of BSNL 3G services.



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